This is one of the most fun projects i've done at work. Mainly because it blurs the line between traditional Advertising and performance art. Here was our problem. We had a great concept, 'A Little Piece of Happy,' but no budget. How were we going to sell the idea to directors effectively. The answer was simple. Instead of sending a PDF of the brief, I designed a fun book out of it. The book was packaged in a box with a bunch of helium balloons. I dressed up as a bunny, and went around the city to personally deliver the brief.





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Photos from the Excursion