JetBlue's Where's Wally Jetting
Leveraging a partnership with the Boston Red Sox we decided to send Wally (the Sox Mascot) to all the direct destinations JetBlue flies out to from Boston. What started off as humble OOH print, turned into a full-blown campaign encompassing print, digital, and outdoor. We also developed a sweepstakes, which drove the highest participation MLB.com had ever had with a contest.
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RESPONSIBILITIES // CONCEPT DEVELOPMENT / ART DIRECTION / DESIGN
Print & Outdoor - A full page print ad announced the launch of the campaign, along with wild postings, newspaper wraps, and life sized Wally Cutouts placed around the city, generated awareness for the Sweepstakes.
Wally Cards - To generate noise for the sweepstakes, we made Wally baseball cards and distributed them all around Boston. The cards feature quirky information about Wally the mascot and drive people to enter the sweepstakes.
MIcrosite on MLB.com - Wally's home on the MLB Boston Redsox page anchored the sweepstakes users could go register for the sweeps and interact with Wally.
OOH - Station domination print ads ran in conjunction with other media and showed Wally's exploits on his travels.
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RESPONSIBILITIES // CONCEPT DEVELOPMENT / ART DIRECTION / DESIGN
Print & Outdoor - A full page print ad announced the launch of the campaign, along with wild postings, newspaper wraps, and life sized Wally Cutouts placed around the city, generated awareness for the Sweepstakes.
Wally Cards - To generate noise for the sweepstakes, we made Wally baseball cards and distributed them all around Boston. The cards feature quirky information about Wally the mascot and drive people to enter the sweepstakes.
MIcrosite on MLB.com - Wally's home on the MLB Boston Redsox page anchored the sweepstakes users could go register for the sweeps and interact with Wally.
OOH - Station domination print ads ran in conjunction with other media and showed Wally's exploits on his travels.