Lets face it, nobody likes flying during the holidays – especially when you're not flying JetBlue. So during the 2009 holiday season, we launched The Flyer's Collection. A series of high-end, albeit fake, products that make flying other airlines just a bit more like JetBlue.

2010 Cannes Lions Finalist-Best Integrated Campaign, One Show Finalist-Collateral

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RESPONSIBILITIES // CONCEPT DEVELOPMENT / ART DIRECTION