http://www.heysubodh.com Subodh Samudre Integrated Art Director Sun, 30 Oct 2011 19:34:59 +0000 http://www.heysubodh.com en http://www.heysubodh.com/Chemistry-com-TV http://www.heysubodh.com/following/heysubodh.com/Chemistry-com-TV Sun, 30 Oct 2011 19:34:59 +0000 Subodh Samudre Integrated Art Director 183256 This series of TV spots for Chemistry.com was a follow up to their debut campaign which had failed to give the brand any lasting personality. For this round, the client wanted to create a meaningful position for the brand. Our solution was to romance the Chemistry that brought people together. +++ Responsibilities // Concept Development / Art Direction http://www.heysubodh.com/Lenovo-Do-Devil http://www.heysubodh.com/following/heysubodh.com/Lenovo-Do-Devil Sun, 30 Oct 2011 19:34:15 +0000 Subodh Samudre Integrated Art Director 2226819 To announce Lenovo's new series of tablets, we created the Do Devil, a daredevil who will test the tablets in the most extreme situations possible. TV, digital and print bring the campaign to life with long-form stunts featured on a branded youtube channel. Do Devil. +++ RESPONSIBILITIES // CONCEPT DEVELOPMENT / ART DIRECTION / DESIGN PRINT// <img src="http://payload.cargocollective.com/1/0/5142/2226819/Bungee-Horizontal-OOH.png" border="0" width="625" height="312" width_o="625" height_o="312" src_o="http://payload.cargocollective.com/1/0/5142/2226819/Bungee-Horizontal-OOH_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/2226819/Dirtbike-Horizontal-OOH.png" border="0" width="625" height="311" width_o="625" height_o="311" src_o="http://payload.cargocollective.com/1/0/5142/2226819/Dirtbike-Horizontal-OOH_o.png" align="left" /> YOUTUBE CHANNEL// <img src="http://payload.cargocollective.com/1/0/5142/2226819/DoDevil_Youtube.png" border="0" width="640" height="1005" width_o="640" height_o="1005" src_o="http://payload.cargocollective.com/1/0/5142/2226819/DoDevil_Youtube_o.png" align="left" /> http://www.heysubodh.com/Cupid-Fate-Microsite http://www.heysubodh.com/following/heysubodh.com/Cupid-Fate-Microsite Sun, 30 Oct 2011 19:25:22 +0000 Subodh Samudre Integrated Art Director 183197 I concepted and designed this Micro-Site for the UK branch of Match.com. This micro-site was a first for Match.com. The challenge was was to engage the consumer to interact with the brand in a fun way before making the commitment to sign up for an account. I also got a chance to develop a game which was loads of fun. See the site, or play the game. +++ RESPONSIBILITIES // CONCEPT DEVELOPMENT / DESIGN <img src="http://payload.cargocollective.com/1/0/5142/183197/cf_1.png" border="0" width="648" height="483" width_o="648" height_o="483" src_o="http://payload.cargocollective.com/1/0/5142/183197/cf_1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/183197/cf_2.png" border="0" width="648" height="483" width_o="648" height_o="483" src_o="http://payload.cargocollective.com/1/0/5142/183197/cf_2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/183197/cf_3.png" border="0" width="648" height="483" width_o="648" height_o="483" src_o="http://payload.cargocollective.com/1/0/5142/183197/cf_3_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/183197/cf_4.png" border="0" width="648" height="483" width_o="648" height_o="483" src_o="http://payload.cargocollective.com/1/0/5142/183197/cf_4_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/183197/cf_5.png" border="0" width="648" height="483" width_o="648" height_o="483" src_o="http://payload.cargocollective.com/1/0/5142/183197/cf_5_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/183197/cf_6.png" border="0" width="648" height="483" width_o="648" height_o="483" src_o="http://payload.cargocollective.com/1/0/5142/183197/cf_6_o.png" align="left" /> http://www.heysubodh.com/Trident-Good-Job-At-Work-Today http://www.heysubodh.com/following/heysubodh.com/Trident-Good-Job-At-Work-Today Sun, 30 Oct 2011 19:24:35 +0000 Subodh Samudre Integrated Art Director 183212 This Widget was created as one of the many little pieces of happy content for the Trident, 'A little Piece of Happy' campaign. Originally concepted as a micro-site, it came alive as a widget. +++ RESPONSIBILITIES // CONCEPT DEVELOPMENT / ART DIRECTION http://www.heysubodh.com/Volt-How-it-Works http://www.heysubodh.com/following/heysubodh.com/Volt-How-it-Works Sun, 30 Oct 2011 19:24:08 +0000 Subodh Samudre Integrated Art Director 1173030 This video was designed as a quick start guide to understanding how the revolutionary Chevrolet Volt works. Created in a whopping for days this video was a bit hit for GM, and was featured at the Detroit Auto Show during the Volt's North American debut. +++ RESPONSIBILITIES // CONCEPT / ART DIRECTION / DESIGN <img src="http://payload.cargocollective.com/1/0/5142/1173030/Volthowto_2.png" border="0" width="400" height="529" width_o="400" height_o="529" src_o="http://payload.cargocollective.com/1/0/5142/1173030/Volthowto_2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/1173030/Volthowto_1.png" border="0" width="400" height="529" width_o="400" height_o="529" src_o="http://payload.cargocollective.com/1/0/5142/1173030/Volthowto_1_o.png" align="left" /> http://www.heysubodh.com/jetBlue-Boston-Marathon http://www.heysubodh.com/following/heysubodh.com/jetBlue-Boston-Marathon Sun, 30 Oct 2011 19:23:57 +0000 Subodh Samudre Integrated Art Director 183267 This campaign came out of a sponsorship between JetBlue & the Boston Athletic Association. This was a prime example of how i was able to go beyond the brief, which originally was a bunch of headlines on billboards, and create an experience that Bostonian's could be a part of. Each placement features actual people from Boston cheering on the runners. +++ RESPONSIBILITIES // CONCEPT DEVELOPMENT / ART DIRECTION / DESIGN <img src="http://payload.cargocollective.com/1/0/5142/183267/boston_01.jpg" border="0" width="432" height="289" width_o="432" height_o="289" src_o="http://payload.cargocollective.com/1/0/5142/183267/boston_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/183267/boston_02.jpg" border="0" width="288" height="437" width_o="288" height_o="437" src_o="http://payload.cargocollective.com/1/0/5142/183267/boston_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/183267/boston_03.jpg" border="0" width="288" height="432" width_o="288" height_o="432" src_o="http://payload.cargocollective.com/1/0/5142/183267/boston_03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/183267/boston_04.jpg" border="0" width="216" height="442" width_o="216" height_o="442" src_o="http://payload.cargocollective.com/1/0/5142/183267/boston_04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/183267/boston_05.jpg" border="0" width="432" height="289" width_o="432" height_o="289" src_o="http://payload.cargocollective.com/1/0/5142/183267/boston_05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/183267/boston_06.jpg" border="0" width="432" height="289" width_o="432" height_o="289" src_o="http://payload.cargocollective.com/1/0/5142/183267/boston_06_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/183267/boston_07.jpg" border="0" width="432" height="289" width_o="432" height_o="289" src_o="http://payload.cargocollective.com/1/0/5142/183267/boston_07_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/183267/boston_08.jpg" border="0" width="432" height="289" width_o="432" height_o="289" src_o="http://payload.cargocollective.com/1/0/5142/183267/boston_08_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/183267/boston_09.jpg" border="0" width="432" height="289" width_o="432" height_o="289" src_o="http://payload.cargocollective.com/1/0/5142/183267/boston_09_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/183267/boston_10.jpg" border="0" width="432" height="289" width_o="432" height_o="289" src_o="http://payload.cargocollective.com/1/0/5142/183267/boston_10_o.jpg" align="left" /> http://www.heysubodh.com/JetBlue-s-Where-s-Wally-Jetting http://www.heysubodh.com/following/heysubodh.com/JetBlue-s-Where-s-Wally-Jetting Sun, 30 Oct 2011 19:23:54 +0000 Subodh Samudre Integrated Art Director 364798 Leveraging a partnership with the Boston Red Sox we decided to send Wally (the Sox Mascot) to all the direct destinations JetBlue flies out to from Boston. What started off as humble OOH print, turned into a full-blown campaign encompassing print, digital, and outdoor. We also developed a sweepstakes, which drove the highest participation MLB.com had ever had with a contest. +++ RESPONSIBILITIES // CONCEPT DEVELOPMENT / ART DIRECTION / DESIGN <img src="http://payload.cargocollective.com/1/0/5142/364798/Green_Monster.png" border="0" width="400" height="520" width_o="400" height_o="520" src_o="http://payload.cargocollective.com/1/0/5142/364798/Green_Monster_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/364798/Pennant_print_rev1.png" border="0" width="500" height="903" width_o="500" height_o="903" src_o="http://payload.cargocollective.com/1/0/5142/364798/Pennant_print_rev1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/364798/Wildposting_12_1.png" border="0" width="640" height="495" width_o="640" height_o="495" src_o="http://payload.cargocollective.com/1/0/5142/364798/Wildposting_12_1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/364798/cutout_insitu_1_5.png" border="0" width="640" height="495" width_o="640" height_o="495" src_o="http://payload.cargocollective.com/1/0/5142/364798/cutout_insitu_1_5_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/364798/P1000501.jpg" border="0" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5142/364798/P1000501_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/364798/AirportDecal.png" border="0" width="640" height="495" width_o="640" height_o="495" src_o="http://payload.cargocollective.com/1/0/5142/364798/AirportDecal_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/364798/MetroWrap_InSitu.png" border="0" width="640" height="495" width_o="640" height_o="495" src_o="http://payload.cargocollective.com/1/0/5142/364798/MetroWrap_InSitu_o.png" align="left" /> Print & Outdoor - A full page print ad announced the launch of the campaign, along with wild postings, newspaper wraps, and life sized Wally Cutouts placed around the city, generated awareness for the Sweepstakes. <img src="http://payload.cargocollective.com/1/0/5142/364798/BaseballCard_insitu_5.png" border="0" width="500" height="647" width_o="500" height_o="647" src_o="http://payload.cargocollective.com/1/0/5142/364798/BaseballCard_insitu_5_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/364798/BottleHanger_Insitu.png" border="0" width="500" height="647" width_o="500" height_o="647" src_o="http://payload.cargocollective.com/1/0/5142/364798/BottleHanger_Insitu_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/364798/BBCard_F-B.png" border="0" width="600" height="285" width_o="600" height_o="285" src_o="http://payload.cargocollective.com/1/0/5142/364798/BBCard_F-B_o.png" align="left" /> Wally Cards - To generate noise for the sweepstakes, we made Wally baseball cards and distributed them all around Boston. The cards feature quirky information about Wally the mascot and drive people to enter the sweepstakes. <img src="http://payload.cargocollective.com/1/0/5142/364798/Penant_inSitu.png" border="0" width="640" height="495" width_o="640" height_o="495" src_o="http://payload.cargocollective.com/1/0/5142/364798/Penant_inSitu_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/364798/JB_Wally_MLB_120209-landingpage-footer1.png" border="0" width="500" height="484" width_o="500" height_o="484" src_o="http://payload.cargocollective.com/1/0/5142/364798/JB_Wally_MLB_120209-landingpage-footer1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/364798/JB_Wally_MLB_121009-journal.png" border="0" width="500" height="484" width_o="500" height_o="484" src_o="http://payload.cargocollective.com/1/0/5142/364798/JB_Wally_MLB_121009-journal_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/364798/690x600_whrwally_email.png" border="0" width="500" height="435" width_o="500" height_o="435" src_o="http://payload.cargocollective.com/1/0/5142/364798/690x600_whrwally_email_o.png" align="left" /> MIcrosite on MLB.com - Wally's home on the MLB Boston Redsox page anchored the sweepstakes users could go register for the sweeps and interact with Wally. <img src="http://payload.cargocollective.com/1/0/5142/364798/Q1-2010-Wally-2-sheet-Beach.png" border="0" width="640" height="492" width_o="640" height_o="492" src_o="http://payload.cargocollective.com/1/0/5142/364798/Q1-2010-Wally-2-sheet-Beach_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/364798/Q1-2010-Wally-2-sheet-Hot-Tub.png" border="0" width="640" height="492" width_o="640" height_o="492" src_o="http://payload.cargocollective.com/1/0/5142/364798/Q1-2010-Wally-2-sheet-Hot-Tub_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/364798/Q1-2010-Wally-2-sheet-Snowboarding.png" border="0" width="640" height="493" width_o="640" height_o="493" src_o="http://payload.cargocollective.com/1/0/5142/364798/Q1-2010-Wally-2-sheet-Snowboarding_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/364798/Q1-2010-Wally-2-sheet-Surfing.png" border="0" width="640" height="493" width_o="640" height_o="493" src_o="http://payload.cargocollective.com/1/0/5142/364798/Q1-2010-Wally-2-sheet-Surfing_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/364798/WALLY_Cable_Car_Bus_Shelter.png" border="0" width="640" height="923" width_o="640" height_o="923" src_o="http://payload.cargocollective.com/1/0/5142/364798/WALLY_Cable_Car_Bus_Shelter_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/364798/P1000474.jpg" border="0" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5142/364798/P1000474_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/364798/P1000459.jpg" border="0" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5142/364798/P1000459_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/364798/P1000471.jpg" border="0" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/5142/364798/P1000471_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/364798/DSC02810.png" border="0" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/0/5142/364798/DSC02810_o.png" align="left" /> OOH - Station domination print ads ran in conjunction with other media and showed Wally's exploits on his travels. http://www.heysubodh.com/jetBlue-Flyers-Collection http://www.heysubodh.com/following/heysubodh.com/jetBlue-Flyers-Collection Sun, 30 Oct 2011 19:23:25 +0000 Subodh Samudre Integrated Art Director 364887 Lets face it, nobody likes flying during the holidays – especially when you're not flying JetBlue. So during the 2009 holiday season, we launched The Flyer's Collection. A series of high-end, albeit fake, products that make flying other airlines just a bit more like JetBlue. 2010 Cannes Lions Finalist-Best Integrated Campaign, One Show Finalist-Collateral +++ RESPONSIBILITIES // CONCEPT DEVELOPMENT / ART DIRECTION <img src="http://payload.cargocollective.com/1/0/5142/364887/FB_home_cropped.png" border="0" width="650" height="559" width_o="650" height_o="559" src_o="http://payload.cargocollective.com/1/0/5142/364887/FB_home_cropped_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/364887/Picture 6.png" border="0" width="551" height="370" width_o="551" height_o="370" src_o="http://payload.cargocollective.com/1/0/5142/364887/Picture 6_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/364887/Picture-5.jpg" border="0" width="650" height="708" width_o="650" height_o="708" src_o="http://payload.cargocollective.com/1/0/5142/364887/Picture-5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/364887/Picture-6.jpg" border="0" width="650" height="708" width_o="650" height_o="708" src_o="http://payload.cargocollective.com/1/0/5142/364887/Picture-6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/364887/Picture-7.jpg" border="0" width="650" height="708" width_o="650" height_o="708" src_o="http://payload.cargocollective.com/1/0/5142/364887/Picture-7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/364887/Picture-8.jpg" border="0" width="650" height="708" width_o="650" height_o="708" src_o="http://payload.cargocollective.com/1/0/5142/364887/Picture-8_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/364887/Storefront_1.jpg" border="0" width="640" height="428" width_o="640" height_o="428" src_o="http://payload.cargocollective.com/1/0/5142/364887/Storefront_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/364887/JetblueStore2.jpg" border="0" width="500" height="360" width_o="500" height_o="360" src_o="http://payload.cargocollective.com/1/0/5142/364887/JetblueStore2_o.jpg" align="left" /> http://www.heysubodh.com/Trident-Layers-Campaign http://www.heysubodh.com/following/heysubodh.com/Trident-Layers-Campaign Sun, 30 Oct 2011 19:23:18 +0000 Subodh Samudre Integrated Art Director 181118 To launch a new gum for Trident we decided to lighten up the mood and made a series of matter of fact print ads and a silly TV spot. This campaign struck an all too familiar nerve in a very serious year that was dominated by really serious news of a seriously down recession economy. +++ RESPONSIBILITIES // ART DIRECTION / CONCEPT DEVELOPMENT / DESIGN <img src="http://payload.cargocollective.com/1/0/5142/181118/BackIn.png" border="0" width="500" height="611" width_o="500" height_o="611" src_o="http://payload.cargocollective.com/1/0/5142/181118/BackIn_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/181118/Gumwich_Vert.png" border="0" width="500" height="611" width_o="500" height_o="611" src_o="http://payload.cargocollective.com/1/0/5142/181118/Gumwich_Vert_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/181118/Threelicious.png" border="0" width="500" height="289" width_o="500" height_o="289" src_o="http://payload.cargocollective.com/1/0/5142/181118/Threelicious_o.png" align="left" /> Viral - Improv Everywhere also got in on the action by orchestrating a Grocery Store Musical. http://www.heysubodh.com/Trident-Special-Delivery http://www.heysubodh.com/following/heysubodh.com/Trident-Special-Delivery Sun, 30 Oct 2011 19:23:17 +0000 Subodh Samudre Integrated Art Director 183175 This is one of the most fun projects i've done at work. Mainly because it blurs the line between traditional Advertising and performance art. Here was our problem. We had a great concept, 'A Little Piece of Happy,' but no budget. How were we going to sell the idea to directors effectively. The answer was simple. Instead of sending a PDF of the brief, I designed a fun book out of it. The book was packaged in a box with a bunch of helium balloons. I dressed up as a bunny, and went around the city to personally deliver the brief. <img src="http://payload.cargocollective.com/1/0/5142/183175/lpohbooks_2.jpg" border="0" width="400" height="533" width_o="400" height_o="533" src_o="http://payload.cargocollective.com/1/0/5142/183175/lpohbooks_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/183175/bluebook_1.gif" border="0" width="600" height="402" width_o="600" height_o="402" src_o="http://payload.cargocollective.com/1/0/5142/183175/bluebook_1_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/0/5142/183175/purplebook_1.gif" border="0" width="600" height="402" width_o="600" height_o="402" src_o="http://payload.cargocollective.com/1/0/5142/183175/purplebook_1_o.gif" align="left" /> ++ Photos from the Excursion