Fiber One Snack Drama

The Snack Drama Players were born from a quick response campaign that put a humorous and overly dramatic spin on the perils of dieting. The campaign ran for a month as we responded to tweets in realtime with dramatic scenarios loosely based on the tweets. 

The Snack Drama Players took on a life of their own after the campaign as they continue to release videos and commentary in the social space. Watch more Snack Drama's here.

Concept / Creative Direction / Art Direction / Copywriting / Design