The Fun Audit
Launched on Tax Day 2012,The Fun Audit – a utility brought to you by the Bureau of Fun – provided people a respite from the tax day blues and calculated how much fun they were having. The seamless Facebook Connect experience audits every aspect of consumers’ Facebook profile from photos, pokes, likes, check-in's, friends – serving up dynamic responses to their Facebook activity. Jimmy Kimmel got into the action as well with a fun score of 80.
A mobile version – The Fun Audit On-The-Go – scraped consumers’ dynamic Twitter feed to generate a fun score and offer tips to make their out and abouts a bit more fun. The algorithm scoured tweets, retweets, checkins, hashtags, followers, and instagram photos to generate a custom result. A bit of silly fun on-the-go.
Concept / Creative Direction / Art Direction / Design
Even Jimmy Kimmel got into the action.