As part of the #TheCityIsCalling fall campaign for The North Face Cryos Winter 2017 collection – we pitched a influencer driven social campaign focused on music specifically curated by our talent team at United Entertainment Group. This was an amazing project personally since i got to shoot the artists myself. As a Photographer and Executive Creative Director i was able to work with the clients hand in hand and output a set of imagery that featured the Cryos Collection in an authentic way but elevated the individual artists and their personalities. Drawing from my experience as a music photographer it was a treat to have my passion point influence my day-to-day client work. What made this even more fulfilling was to have such amazing clients at The North Face who felt like creative partners. This remains one of my favorite project and i couldn't have done it without my clients Landon Bassett, Kiyome Okikawa, and Jessica Hollister - and my Director of Talent Euni Lee.
Featuring musicians Ari Lennox, Tei Shi, and Marian Hill.

Photographer: Concept/Execution  & Executive Creative Director: Creative Direction