Subodh Samudre – Creative Catalyst
Subodh is a multi disciplinary Creative – Art Director, Photographer, Video Director and Designer – who’s content forward concept first approach & and understanding of the social and digital landscape – make him a creative powerhouse.
Subodh’s creative approach is rooted firmly in the belief of creating change through empathy. His work is centered on a community first approach - empowering the communities around a brand versus mass market ubiquity. Coupled with his keen understanding of the digital media landscape this approach has led his success in creating instantly recognizable and award-winning campaigns for brands like Apple, Facebook, ASICS, The North Face, Michaels, Samsung, Trident, Lucky Charms, JetBlue, Lincoln Motor Company, and Target. His work has been at the forefront of Digital & Social Marketing earning accolades.
Subodh has played key leadership roles in several agencies including United Entertainment Group, Carrot Creative and Saatchi NY. He has lead creative departments as well as been tasked with building creative practices from the ground up. His media neutral philosophy makes him a versatile creative capable of developing creative solutions across Digital, Social, Mobile, Experiential, Film platforms for clients.
Subodh currently resides in San Francisco, CA – and continues to push his creative boundaries as a Freelance Consultant, Photographer and Director.
Mobile: + 1 804 339 1399
FREELANCE – Creative Director/ Art Director
Brand building, Creative Consultation,Art Direction & Design, Concept Development & Strategy for Social, Mobile, and Digital
BBH LA, TBWA/Chiat NY, UEG, Hook Studios, Hudson Rouge, Wunderman, Thornberg & Forester, Gotham, Chandelier Creative, Crossbeat
Google, Target, Old Navy, Accenture, Thomson Reuters, Lincoln Motor Company, Coca Cola, IBM.
FACEBOOK – Freelance Creative Director
Mar 2018 - July 2018
APPLE, INC. – Freelance Creative Director
May 2015 - December 2015
UNITED ENTERTAINMENT GROUP –
Executive Creative Director
May 2016 - September 2017
Responsible for introducing a creative practice to a Talent Agency. Worked as a team with my Strategy partner to develop a creative practice based on conceptual thinking backed with solid Strategic thinking. Proved myself as a creative catalyst in at UEG by changing the perception of the organization from talent to Creative shop. Instrumental in wining creative duties for ASICS North America, and also Samsung.
ASICS, The North Face, Samsung, Michaels, Unilever, Frito Lay Brands, Allstate
CARROT CREATVE – Executive Creative Director
January 2016 - April 2016
Audited the Creative Department and developed infrastructure to better quality of Creative output.
Caress, Unilever, AMC Networks, Rolex, Magnum, Cole Hann, ANA, Budweiser.
SAATCHI NY – Integrated Creative Director
2011 - 2013
Oversaw digital first creative for several brands under the P&G umbrella, Mondelez Brands (Trident), General Mills, and Lenovo.
Lenovo, Duracell, Trident, Lucky Charms, Iams, Cheerios, Tide, Head & Shoulders, Lamisil, Pennington, Amdro.
FREELANCE – ACD/Sr. ART DIRECTOR
2010 - 2011
SS+K, Deutsch, VML, Tribal DDB, Publicis Modem
Chevy, Stovetop, DirecTV, LG, Office Depot, CVS, Aveeno, H&R Block, SYFY.
JWT – ART DIRECTOR
2008 - 2010
Cadbury Adams (Trident, Stride, Halls, Bubbilicious), JetBlue, Macys, Sunsilk, Kotex, Sudafed, Rolex, Zyrtec, Skintimate.
2015 THE FWA - Mobile of the Day. April 12, 2015 (Lilly Pulitzer for Target)
2014 THE FWA - Site of the Day. June 18, 2014 (Lincoln MKC Dream Ride)
2013 THE FWA - Mobile of the Day, May 28th
(Chase For The Charms)
2012 THE FWA - Site of the Day (The Fun Audit)
2012 Design Licks - Site of the Day (The Fun Audit)
2010 Cannes Lions Finalist-Best Integrated Campaign (JetBlue Flyers Collection)
2010 One Show Finalist-Collateral
(JetBlue Flyers Collection)
2010 Creativity Magazine Campaign of the Week
(JetBlue Flyers Collection)
VCU AD CENTER
Masters Degree - Art Direction
VIRGINIA COMMONWEALTH UNIVERSITY
Bachelors Degree in Mass Comunications