Apple Fitness+ Time To Walk

When the World Stopped Moving. We Got People Walking.

When isolation was at its peak, Apple Fitness+ launched Time to Walk — an immersive audio walking experience designed to get people moving when most of the world had stopped. Each 25-to-40-minute episode paired an influential guest with personal stories, photos synced to Apple Watch, and a curated playlist. Dolly Parton, Shawn Mendes, Draymond Green, Uzo Aduba, Misty Copeland — intimate walks with people worth listening to, delivered straight to your wrist.

As Creative Director, Subodh ran social and oversaw design + content for the Apple Fitness+ Instagram account, curating programmatic product-centric content to drive subscriptions and community engagement. For Time to Walk, he had hands-on involvement in the campaign design and served as voice-of-brand for the social feed — shaping how the program showed up across every touchpoint.

Impact: Apple Fitness+ Instagram gained 70K followers in six months post-launch. Time to Walk became a flagship Fitness+ franchise, later expanding into Time to Run and Audio Meditations. Apple described it as "award-winning" and the series continues today with guests including Prince William, Jane Fonda, and Penn Badgley. Coverage from TechCrunch, CNN, MobiHealthNews, Digital Trends, MacRumors, and NME.

Role: Creative Director (Apple Fitness+), Design