I don’t pick lanes.
I build roads.

Building culture, not clutter. Making work that gets shared, not skipped.

I started as an art director obsessed with concept and craft. Over 20 years, that foundation kept expanding—into photography, film direction, social content, copywriting, and more. Each evolution came from leaning into what was next: new platforms, new technologies, new ways to reach people. While others specialized, I kept asking "what if?" That curiosity built a skill set that's hard to find in one person.

Range isn't a nice-to-have. It's how you keep up with culture. The work I'm most proud of doesn't just perform—it becomes part of the conversation. It gets covered, shared, talked about. It meets people where they are and gives them something worth their time.

My philosophy: the best marketing doesn't feel like marketing. It feels like culture.

I've worked with Apple, Google, Meta, Under Armour, Target, Lenovo, and others across tech, retail, CPG, automotive, pharma, and more. Whether it's an integrated campaign, a brand identity, an experiential activation, or directing a shoot, I bring the same thing every time: curiosity, craft, and a belief that the best ideas come from real collaboration.

What I’d love to do for you: Be a creative catalyst. Creative direction, art direction, copywriting, photo/video direction, brand strategy, campaigns, activations. Probably a few at once.