I started as an art director, obsessed with concept and craft, and I still make the work myself. Writing, film, and photography came along the way, and ten years shooting music kept one foot in culture. Most of what I build has a technology layer inside it you'd never notice, because it has to feel like culture first. I've been doing that since before culture became the brief.

I’VE BUILT DEPARTMENTS

United Entertainment Group's integrated creative department, spanning PR, branded content, influencer, events, and content across four offices. The digital practice at Saatchi & Saatchi, which I ran and grew largely by winning new business.

I’VE BUILT BRANDS FROM THE INSIDE

Apple twice, the Start Something New global campaign and later Fitness+ during the Time to Walk launch. Meta, embedded in their original streaming division, where I led the Facebook Gaming identity that launched at E3 and scaled to 350 million monthly users, and built Facebook's first VidCon activation for 30,000 attendees.

I’VE BUILT COMPANIES

Chk12 began as a pandemic project and became a company. A virtual events platform I co-founded, with clients raising $10M+ for their causes.

I’VE GOT THE RANGE AND THE EXPERIENCE

I've spent the last decade choosing breadth over tenure. Inside Apple and Meta, agency side at AKQA, TBWA\Chiat\Day, Across The Pond, Jack Morton, and Highdive, and building my own company. Brand, agency, platform, and startup, each one teaching me how the others work.

I MAKE WORK THAT LASTS

Make-Off kept running after I left UEG and grew past 80 million views. Time to Walk became a franchise. Facebook Gaming's identity carried the platform as it scaled. The work outlives the engagement.