WHERE I CAME IN

Made the system physical. Google's identity for Next was a flat geometric system: arcs, dots, color blocking, halftone grids. Printed onto a wall in a hotel ballroom it reads as wallpaper. I built it out instead, suspending the dot grid as actual objects in a wire armature, a few in brand color among dozens of white, so the pattern caught light and threw shadows. Flat on screen, tactile in the room. Designed the stages as a kit. Same vocabulary, different arrangement each time. Stacked panels, a perforated curved wall lit from behind, color blocking that changed how a room read without changing the build. A dozen rooms that felt distinct and related at once, and that could be fabricated and struck on a conference schedule. Owned the Women Techmakers reception end to end. Separate from the breakout work, I led concept, creative direction and design on the Celebrate Diversity reception: the space plan, the activations, the wing installation, the branded bar and lounge builds, and the music and influencer integration. Worked under the ECD, ran my own scope. Jack Morton's ECD held overall creative direction for the program. I was Creative Director over ancillary and breakouts inside that, and owned the Women Techmakers event outright.