AMDRO RAMDRO

Amdro's slogan was "When bugs make you crazy, get crazy back." To launch their new weed and pest killing system, we made a man who takes that advice all the way, and became Ramdro.

We turned a tagline into a person.

THE CHALLENGE

Pest control sells on efficacy, and every brand in the aisle makes the same promise. Amdro already had a line with attitude in it. Nobody had ever taken it seriously enough to act on.

WHERE I CAME IN

Played the slogan straight. "When bugs make you crazy, get crazy back" was already the brand's line, sitting there as a tagline nobody had cashed. We built a character who actually does it, Ramdro, a man who meets a pest problem with a level of commitment nobody asked for. Ran it across the launch. TV, print, and retail for the new weed and pest killing system.