The Do Devil
To announce Lenovo's new series of tablets, we created the Do Devil, a daredevil who will test the tablets in the most extreme situations possible. TV, digital and print bring the campaign to life with long-form stunts featured on a branded youtube channel.
Concept / Creative Direction / Art Direction / Design
Print and Out-of-home media placements.
We also created a You Tube Channel with an interactive video which synced with viewers laptop cameras so the Do Devil could draw portraits of viewers as he bungee jumped.