Now that you’ve seen the work here’s a little bit about who i am.

I call myself a Creative Catalyst—which sounds fancy, but really just means I believe the best ideas come from the best vibes. Great creative work isn't just about having a lightbulb moment; it's about creating spaces where empathy thrives, everyone feels heard, art can flourish, and brilliant ideas can actually breathe.

I'm a Sr. Creative Director and Brand Consultant with a simple philosophy: the best marketing doesn't feel like marketing at all. For 20 years, I've been helping brands like Google, Apple, TikTok, and Under Armour have real conversations with real humans—you know, the revolutionary concept of treating customers like people. My music photography days taught me that the magic happens in authentic, unguarded moments, and now I chase that same authenticity in every story I craft. I'm obsessed with creating narratives that don't just sell stuff, but actually create impact and change how people think or feel. Whether I'm wrestling with data until it reveals its secrets, leading teams through creative chaos, or diving into the latest AI rabbit hole, I'm always asking the same question: how do we make work that moves hearts first, then wallets?

Strengths:
Copy and Art Direction, Design, Concept Development, Experiential Advertising, Social Content, Ideation for digital activations across social platforms, Integrated Campaign Ideation, Fluent with social platforms, UI/UX oversight, Design, Branding, Content Creation, knowledge of Ai platforms (Midjourney, ChatGPT), Team leadership.

Brand Experience:
Apple, Meta, Google, Accenture, Target, Lenovo, Samsung, LG, Target, Lincoln Motor Company, DirecTV, JetBlue, Under Armour, Chevrolet, ASICS, Michaels, Old Navy, IAC Brands, Unilever Brands, J&J Brands, P&G Brands, General Mills brands, PepsiCo brands.

Sector Experience:
Tech, Retail, Electronics, Social Networking Brands, Fashion, Automotive, Airlines, Commodities, B2B brands, B2C Brands, and Pharma.

AWARDS

EDUCATION

VCU AD CENTER
Masters Degree - Art Direction

VIRGINIA COMMONWEALTH UNIVERSITY
Bachelors Degree in Mass Comunications