Stood in as the brand. I was the creative stakeholder between Facebook and the production, working with brand-side PMMs, partner agencies, production houses, editors, designers, and animators to hold a consistent standard across everything the audience saw before they pressed play. Cut for the feed, not the couch. I guided the episodic trailers and optimized promotional assets through design, storytelling, and visual language, built social-first so the show could stop a scroll rather than wait to be found. Stayed hands-on through post. Pre and post-production both, making sure the filmic assets were built to maximize engagement on the platform they were living on.