FastAF: Kicks & Cream

Capturing the Joy of an Unlikely Pairing

I was brought on by FastAF, the premium quick commerce retailer, to direct and capture their Kicks & Cream activation—a one-day experiential event combining sneaker culture with premium ice cream. Operating as a lean two-person crew, I handled everything from creative direction to post-production.

The activation required quick turnaround documentation that captured the energy as it unfolded. I directed all on-site photography and video capture, working alongside Erin Turney of Bearfish Productions who handled video capture and editing. My role extended through the entire post-production pipeline—overseeing the edit, color correction, and sound design/mix to deliver a polished recap that showcased FastAF's brand activation.

Role: Creative Direction, Photography, Edit Oversight, Color Correction, Sound Design & Mix, Production

Credits:
Video Capture & Edit: Erin Turney, Bearfish Productions
Color Correct: Subodh Samudre, Sunnyside Nest