Lilly Pulitzer for Target

An Immersive Digital Party That Doubled as a Shoppable Experience

To launch Lilly Pulitzer's collaboration with Target, this desktop and mobile experience invited visitors into a vibrant Palm Beach-style party. Clicking through felt less like shopping and more like stepping into Lilly's sunny, carefree world—an invitation to the lifestyle, not just the collection.

Impact: The 250-piece collection sold out in minutes. Stores emptied in under 15 minutes, demand crashed Target's website with Black Friday-level traffic, and Target called it among their most successful of 150+ designer collaborations. Press coverage included CNN, NBC News, Harvard Business Review, WWD, Fortune, and BuzzFeed.

Recognition: FWA Mobile of the Day (April 13, 2015)

Role: Concept