Lilly Pulitzer for Target

A Palm Beach Party the Internet Couldn’t Get Enough Of

When Target announced its collaboration with Lilly Pulitzer — 250 pieces of the iconic Palm Beach resort brand at Target prices — the anticipation was immediate. The challenge was building a digital launch experience worthy of both brands: Lilly's vibrant, sun-soaked energy and Target's mass-market reach.

We created an immersive desktop and mobile experience that brought the spirit of Palm Beach to life digitally — a world that made the collaboration feel like more than a product drop and more like an invitation to the party. The work spanned concept and creative direction across the full digital activation.

Impact: The 250-piece collection sold out nationwide within minutes. Target called it one of its most successful designer collaborations in over 150 partnerships. #LillyForTarget trended nationally. The collection was so culturally significant that Target re-released select pieces four years later as part of its 20th anniversary designer collection. The digital experience won FWA Mobile of the Day. Covered by The Wall Street Journal, NBC News, Newsweek, Harvard Business Review, Entrepreneur, and Refinery29.

Recognition: FWA Mobile of the Day (April 13, 2015)

Role: Concept