The Broad Exchange: #IRESOLVE

Visualizing the Power of Personal Resolve

I collaborated with The Broad Exchange—a national professional women's networking group based in NYC—to create an interactive photography experience for their #IRESOLVE event. Following the divisive climate of 2017, the project was designed to empower women to use their resolve to address conflict and create positive impact in their communities.

My brief was to develop and execute a concept that captured and visualized the inner power of each attendee through portraiture. I created an original photography treatment centered on mixing the ethereal with the real—capturing the energy of each person's resolve by presenting them in flattering natural light while surrounding them with a visualization of the actual energy they were putting out into the world. The set design featured clear quartz crystals, symbolizing the clarity and strength of their commitments.

The real challenge was technical: photograph fifty subjects, retouch in real-time, and provide on-site prints—all within two hours. I set up a live printing station so attendees could walk away with a unique, one-of-a-kind portrait that served as both a personal keepsake and a shareable moment on social media. This tactile, interactive studio experience added a moment of reflection for each participant while amplifying their commitments beyond the event itself.

The project garnered press coverage from Working Not Working, Milk.xyz, Shots, and LBB Online.

Role: Photography, Creative Treatment, Set Design, Art Direction, Live Production, On-Site Retouching & Printing

Crew:
Creative Director: Jen Hays
Executive Producer: Sarah Farrand
Video Capture: Keziban Barry, Karleah Del Moral
Set Design & Production Assistant: Trice Capobianchi
Production Assistants: Jade White, Leah Bradley, Michelle Capobianco
Makeup: Elizabeth Nesmith
Editor: Adrianna Merlucci
Color: Sam O'Hare, Parachute
Original Music: Nylon Studios
Composer: Lydia Davies
Sound Mix: Weston Fonger, Yessian
Studio Space: Blonde + Co